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Pinging Your Blogs to Search Engines

Thursday, August 30, 2007

How Linking to Blogs Can Increase your Traffic

Things change pretty fast on the web, and this is especially the case with the blogosphere. If you're a blogger, you probably want to know how to increase your traffic, get more readers, sell more stuff, etc. One often overlooked feature of blogs that can instantly send a wave of traffic your way is called "trackbacks" or "pingbacks".

First, what exactly is a trackback? A trackback is a link in the comments area of a blog, indicating that another blog is talking about it. For example, when you post a blog article, another user may find it interesting and link to it from his own blog. That's great, because you've just received an inbound link. As a bonus, if your blog supports trackbacks or pingbacks, your site will automatically link to his article too. Think of it as an ego boost saying "Look at all these people linking to my article".

So how can this turn into a windfall of traffic for you? It's becoming a common tactic for people to race to be the first to post a comment on a popular blog. The first to post gets seen by the most readers, and thus gets the most traffic. But with trackbacks, it becomes a lot easier. You can post an article on your blog and then search for relevant blogs under the same topic. Add links in your post to the blogs you've found and reference their material. Finally, submit a trackback (your blog software may do this automatically when you link to them, otherwise you can use tools such as TrackbackSpeed and others), and you'll instantly create a relation between your blogs.

As an added bonus, trackbacks and pingbacks not only get you eyeballs from readers of the blogs you've linked to, but some search engines also factor this into page rank calculations. Of course, the best part about trackbacks and pingbacks is that both parties benefit by a link and share readers. They also help make it easier to find related content.

There's also plenty of chatter from other bloggers on how to safely use trackbacks and pingbacks, here's just a sample:
Don’t Trackback. Use Pingback : WordPress Profit
howtomarketyourstuff.com » Blog Archive » Trackback, Pingbac..
Blogging for Business: Search engine benefits of trackbacks, pingbacks, and..
Deciding whether to use a trackback or a comment
Countries in colors » Blog Archive » Beginners’ web: h..
Blogurple-The News Blog » What Are Trackbacks and How Do I Use Them?
Freaklamp Dot Com » Blog Archive » Publicize Your Site and I..
Using Pingbacks And Trackbacks With Wordpress
How to use trackback links » zated.com » blogging/marketing/rev..
Blog Definitions: Common Terms of the Blogosphere
Trackbacks and Pingbacks Scraps Of Mind
Get Traffic with Trackbacks Super Blogging

Monday, August 27, 2007

is Dmoz corrupt?

Shoemoney has an interesting live experience with a DMOZ editor apparently attempting to extort money in order to keep his listing in the directory. There has certainly been a diminishing effect of how important Dmoz is in the post-google/blogosphere era. Read the full story at http://www.shoemoney.com/2007/08/26/dmoz-extortion/

As usual, plenty of people are talking about it too:
Creative Dingo Media - Discussion of SEO and Web Development » Archi..
ArticleSnatch Blog » Blog Archive » Shame on DMOZ
DMOZ Gets Ugly Artifexus.net
DMOZ Sucks!
DMOZ is corrupt Thomas De Maesschalck's blog
Dewitts Media » Shoemoney got removed from DMOZ
Extortion by DMOZ by BpMonaco
DMOZ extortion · Webmaster Journey
When Did DMOZ Go Corrupt? at Apples of Gold
Sind DMOZ-Editoren Erpresser?
Dmoz: ora si rasenta la follia ! at Pochi Maledetti e Subito
Corruzione in DMOZ? SEO facile